The website www.socio-type.com (“website”) is brought to you by Socio Type Ltd (“we”, “our” or “us”). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to products and services we offer to individuals in the European Economic Area (EEA).

Given the nature of our website, we do not expect to collect the personal data of anyone under 16 years old. If you are aware that any personal data of anyone under 16 years old has been shared with our website please let us know so that we can delete that data.

This privacy policy relates to your use of our website, including when you make a purchase on our website.

Throughout our website we may link to other websites owned and operated by certain trusted third parties, for example to make additional products and services available to you or for information purposes. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.

We do not collect information that could be identifiable as yours if you only browse the website.

Information is only collected when you:

• Purchase fonts
• Download trial fonts
• Subscribe to our mailing list

We may also collect transactional information, relating to purchases made.

When you purchase fonts, you automatically agree to one of our font licenses. This contractual relationship means we will retain the relevant date for as long as the contract lasts: which is often perpetual.

The personal data we collect about you depends on the particular activities you carry out through our website. We may collect and use the following personal data about you:

• your name, billing (and shipping, if different) address and contact information, including email address and telephone number;
• your billing information, transaction and payment card or other payment method information;
• details of any information, feedback or other matters you give us by phone, email, post or via social media;
• your activities on, and use of, our website (Google Analytics);
• information about how you use our website and technology systems.

If you do not provide personal data we ask for where it is indicated to be ‘required’ at the point of collection, it may prevent us from providing our products and services to you.

We collect and use this personal data for the purposes described in the section How we use your personal data and for which purposes below.

We collect personal data from you directly and/or indirectly.

We collect personal data directly from you for example when you enter or send us information, such as when you contact us (including via email), send us feedback or make a purchase via our website.

Under data protection law, we can only use your personal data if we have a proper legal reason for it, such as:

• where you have given your consent;
• to comply with our legal and regulatory obligations;
• for the performance of a contract with you or to take steps at your request before entering into a contract; or
• for our legitimate interests or those of a third party.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

Below we have set out the purpose of using your personal data and our legal reasons for it.

• Providing products and/or services to you: to perform our contract with you or to take steps at your request before entering into a contract
• To enforce legal rights or defend or undertake legal proceedings: depending on the circumstances:
• to comply with our legal and regulatory obligations
• in other cases, for our legitimate interests or those of a third party, i.e. to protect our business, interests and rights or those of others
• Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website: depending on the circumstances:
• your consent as gathered, e.g. by the separate cookies tool on our website, see Cookies below
• where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you
• Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes. This helps us to understand how people use our website so that we can make it more intuitive or to check our website is working as intended: depending on the circumstances:
• your consent as gathered e.g. by the separate cookies tool on our website, see Cookies below
• where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you
• Communications with you not related to marketing, including about changes to our terms or policies or changes to the products and/or services or other important notices: depending on the circumstances:
• to comply with our legal and regulatory obligations
• in other cases, for our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you
• Protecting the security of systems and data: to comply with our legal and regulatory obligations. We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
• Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range or other efficiency measures: for our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you
• Updating and enhancing customer records: depending on the circumstances:
• to perform our contract with you or to take steps at your request before entering into a contract
• to comply with our legal and regulatory obligations
• where neither of the above apply, for our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about existing orders and new products
• Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant: to comply with our legal and regulatory obligations
• Marketing our services to existing and former customers: for our legitimate interests or those of a third party, i.e. to promote our business to existing and former customers. See Marketing below for further information.
• To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency, in such cases information will be anonymised where possible and only shared where necessary: depending on the circumstances:
• to comply with our legal and regulatory obligations
• in other cases, for our legitimate interests or those of a third party, i.e. to protect, realise or grow the value in our business and assets.

See who we share your personal data with below for further information on the steps we will take to protect your personal data where we need to share it with others.

We may use your personal data to send you updates (by email) about our products or services, including exclusive offers, promotions or new products or services.

We have a legitimate interest in using your personal data for marketing purposes (see above How we use your personal data and for which purposes). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

• contacting us by email; or
• using the ‘unsubscribe’ link in emails.

We may ask you to confirm or update your marketing preferences if you ask us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell it with other organisations for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see Your rights below.

We routinely share personal data with:

• third parties we use to help deliver our products and services to you, such as our payment service provider Stripe;
• other third parties we use to help us run our business, such as website hosting providers, website analytics providers and our newsletter provider Campaign Monitor.

We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above may occasionally also need to share personal data with:

• external auditors, e.g. in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations;
• professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations;
• law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations;
• other parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. Usually, information will be anonymised but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations.

If you would like more information about who we share our data with and why, please contact us.

We will not share your personal data with any other third party.

We will not keep your personal data for longer than we need it for the purpose for which it is used. We will usually store your personal data for 12 months. Following the end of the retention period, we will delete or anonymise your personal data.

The EEA, UK and other countries outside the EEA and the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.

It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data. For example, some of our third-party service providers we may share personal data with may be based in or store information on servers based in countries outside the UK and the EEA.

As we are based in the UK we will also transfer your personal data from the EEA to the UK.

Under data protection laws, we can only transfer your personal data to a country outside the UK/EEA where:

• in the case of transfers subject to UK data protection law, the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here.
• in the case of transfers subject to EEA data protection laws, the European Commission has decided that the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy decision’) further to Article 45 of the EU GDPR. A list of countries the European Commission has currently made adequacy decisions in relation to is available here.
• there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you; or
• a specific exception applies under relevant data protection law.

Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where such is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law.

Where we transfer your personal data outside the EEA we do so on the basis of an adequacy decision or (where such is not available) legally-approved standard data protection clauses issued further to Article 46(2) of the EU GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the EEA unless we can do so on the basis of an alternative mechanism or exception provided by applicable data protection law.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we use to transfer personal data internationally will be notified to you in accordance with the section on Changes to this privacy policy below.

For further information about such transfers and the safeguards we employ, please contact us.

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website to help us recognise you and your device and store some information about your preferences or past actions.

We monitor how many times you visit the Website, which pages you go to, traffic data & location data. This information helps us to to analyse browsing behaviour. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

The cookies we use will only be accessed by us for the purposes referred to in this cookie notice. Those cookies will not be accessed by any other third party.

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may not be able to use our Website or that you lose some of the functionality of our Website.

For further information about cookies and how to disable them please go to the www.aboutcookies.org or www.allaboutcookies.org.

 

You generally have the following rights, which you can usually exercise free of charge:

1. Access to a copy of your personal data: the right to be provided with a copy of the personal data we hold about you.
2. Correction (or rectification): the right to require us to correct any errors in your personal data.
3. Erasure (also known as the right to be forgotten): the right to require us to delete your personal data in certain situation.
4. Restriction of use: the right to require us to restrict use of your personal data in certain circumstances, for example is you contest the accuracy of your data.
5. Data portability: the right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party, in certain situations.
6. To object to use: the right to object (a) at any time to your personal data being used for direct marketing (including profiling), or (b) in certain other situations to our continued use of your personal data, e.g. where we use your personal data for our legitimate interests.
7. Not to be subject to decisions without human involvement: the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by our website.

For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us.

If you would like to exercise any of those rights, please email, call or write to us. When contacting us please:

• provide enough information to identify yourself (your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you; and
• let us know which right(s) you want to exercise and the information to which your request relates.

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Please contact us if you have any queries or concerns about our use of your personal data (see below How to contact us). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with:

• the Information Commissioner in the UK, and
• a relevant data protection supervisory authority in the EEA state of your habitual residence, place of work or of an alleged infringement of data protection laws in the EEA.

The UK’s Information Commissioner may be contacted at ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

We may change this privacy policy from time to time. When we make significant changes we will take steps to inform you, for example by including a prominent link to a description of those changes on our website for a reasonable period or by email, if we have your email address.

You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are:

Socio Type Ltd, 3rd Floor, 86-90 Paul Street, London EC2A 4NE

info@socio-type.com